At IXcel Skills, we guide, mentor, and walk alongside every student on their journey.
I studied as a Digital Marketing student at AAdxcell Training Institute. During this training period, I had the opportunity to learn about various important aspects of digital marketing. The course covered topics such as keyword research, content optimization, Google Ads, and social media marketing.
Our instructor was extremely skilled and friendly. He generously shared his real-life experiences with us and always tried to explain complex topics in a simple way. His teaching style was highly engaging, which made the entire learning process much easier and enjoyable.
During the course, I also had the chance to attend a special session on content writing conducted by the renowned writer Proloy Hasan. His classes were insightful and deeply inspiring.
As an intern, my training experience was incredibly valuable and educational. Throughout the internship, I learned everything from the basic concepts of Search Engine Optimization (SEO) to its practical applications, which helped me build a strong foundation for a career in digital marketing.
At the beginning of the training, I gained an understanding of the core concept of SEO, its importance, and how it helps increase a website’s organic traffic. Later, we learned in detail about the differences between on-page SEO and off-page SEO, their unique impacts, and the methods of applying these techniques in real life.
In on-page SEO, we learned about keyword research, meta tags (meta titles and meta descriptions), heading tags (H1, H2, etc.), URL structure, and content optimization. Through practical projects, I learned how to find relevant and high-performing keywords using tools like Google Keyword Planner, Ubersuggest, and Ahrefs.
In off-page SEO, we worked on strategies such as backlink building, social bookmarking, guest posting, and forum submission. This helped me understand how to improve a website’s authority and trustworthiness, ultimately enhancing its search ranking.
Additionally, we were taught SEO auditing, as well as how to use Google Search Console and Google Analytics. These tools allowed me to analyze website performance and identify and fix potential issues.
Another major part of the training was Technical SEO, where I learned about loading speed, mobile friendliness, sitemaps, robots.txt, canonical tags, and broken links. These skills are essential to make a website more crawlable and indexable for search engines.
Finally, I had the opportunity to gain hands-on experience in SEO content writing and optimization.
Overall, this training not only provided me with a solid understanding of SEO fundamentals but also developed my practical skills, making me confident on the path to becoming a professional SEO expert.
However, I did face one challenge — the lack of a predefined lesson plan and schedule. If we had known in advance which topic would be covered on which day, it would have been easier to prepare beforehand and follow along better during class. Since I was not very skilled in computer usage at first, I struggled a bit to keep up with my classmates. But our instructor Shamim Iqbal Sir always helped me during breaks or after class. He never once said “no” when I asked for help.
The overall environment of the office was very positive — clean, comfortable, and well-equipped with safe drinking water and restroom facilities. I also appreciated that the institute valued student feedback and considered our opinions seriously, which I found truly commendable.
My name is Raun Sarker. I was born and raised in a modest middle-class family. From childhood, struggle has been a constant companion in our lives. I had an interest in technology from an early age, but due to a lack of opportunities, I could never study it deeply. However, that spark of curiosity inside me never died.
I began my education at a local village school, where I gradually completed my JSC, SSC, and HSC examinations. As time went on, I realized that digital marketing is becoming one of the biggest fields of the future. So, with courage, I stepped out of my comfort zone and moved to Dhaka after completing my HSC, hoping to pursue higher education and develop my skills.
Currently, I am studying at Sohrawardi College. Alongside my studies, I started thinking about doing something for myself, which drew me towards the digital world. The rapid growth of technology and the digital landscape has deeply inspired me. My interest in digital marketing and search engine optimization (SEO) grew stronger when I saw how people are creating opportunities online from their homes and showcasing their skills to the global audience. That’s when I realized — this could be a promising path for me.
After much thought, I decided to enroll in a good digital marketing institute in Dhaka. But choosing the right one wasn’t easy — there are thousands of institutes offering similar courses. I didn’t rush; instead, I started researching on my own. After much searching, I found Aadxcel Institute, and that’s where my journey truly began.
In January 2025, I enrolled in the Digital Marketing and SEO Expert Course at this institute. The teaching method, the sincerity of my instructors, and the practical, hands-on learning approach have truly impressed me. From the very beginning, we’ve been learning through real-life practice, using various tools and techniques of digital marketing. Especially in SEO, we’ve been taught in-depth topics like keyword research, on-page SEO, and content marketing, which I find extremely valuable.
From January to April, I went through an incredible experience. I enrolled in a Digital Marketing course at a professional training institute called “Aadxcel.” I had always been interested in the digital world, and this course helped transform that interest into real knowledge and practical skills. It felt like a whole new world had opened up before me — Facebook Marketing, Google Analytics, SEO — everything seemed like an exciting new adventure.
The most important part of this course was my mentor, the honorable Shamim Iqbal Sir. His teaching style was so clear, engaging, and inspiring that my eagerness to attend each class only kept growing. He didn’t just teach us the technical aspects — he shared real-world experiences and case studies, showing us what it truly takes to become a skilled marketer. His patience, experience, and guidance greatly boosted my confidence.
However, midway through the journey, my path took a small turn. I received a job opportunity related to my field of study, which I decided to accept. Although I couldn’t complete the course, the lessons and experiences I gained during that time continue to help me in my professional life to this day.
Even now, I remember Shamim Sir — he wasn’t just a trainer, but a true guide and mentor.
